Daniel Grieder was born in Washington, D.C., USA, in 1961. While studying at the University of Applied Sciences in Business Administration in Zurich (HWZ Hochschule für Wirtschaft) he founded Max Trade Service AG in 1985 (later renamed Madison Clothing Ltd.), which, in addition to manufacturing and selling leatherwear to leading department stores throughout Switzerland, also distributed internationally renowned brands such as Pepe Jeans, Tommy Hilfiger, Stone Island and C.P. Company in Switzerland, Austria and Eastern Europe.

With the launch of the American brand Tommy Hilfiger in the European market in 1997, Grieder was largely responsible for the successful establishment of Tommy Hilfiger there over the following years. In 2004, Daniel Grieder was named Vice President of Commercial Operations at Tommy Hilfiger Europe, and two years later as Chief Operating Officer and President Tommy Hilfiger Europe. This was followed by his appointment as Chief Executive Officer Tommy Hilfiger Europe in 2008. After the integration of the Tommy Hilfiger brand into the Phillips-Van Heusen (PVH) Corporation in 2010, Grieder became Chief Executive Officer and President of Tommy Hilfiger Global and PVH Europe in 2014.

In June 2021, Daniel Grieder joined the HUGO BOSS AG Managing Board as Chief Executive Officer.

Grieder is married, has two sons and lives in Switzerland and the U.S..

HUGO BOSS, headquartered in Metzingen (Germany), is a leading global fashion and lifestyle company in the premium segment, offering high-quality women’s and men’s apparel, shoes, and accessories. The Company pursues a portfolio strategy, with the HUGO BOSS platform currently consisting of two strong brands – BOSS and HUGO. Both brands are clearly distinguished by individual characteristics. At the same time, they share equally high standards in terms of quality, innovation, and sustainability, while ensuring that consumers are perfectly dressed 24/7 and for every occasion. Our 2025 growth strategy “CLAIM 5” is closely linked to our vision of being the leading premium tech-driven fashion platform worldwide and our ambition of becoming one of the top 100 global brands. Key to the successful execution of “CLAIM 5” is the passion and commitment of our around 19,000 employees worldwide (2023: around 17,000). In fiscal year 2023, HUGO BOSS generated record sales of EUR 4.2 billion (2022: EUR 3.7 billion), thereby exceeding the EUR 4 billon threshold for the first time in the Company’s history.